HUMAN MART

with

Anti-Slavery Australia & The Glue Society

Cannes Shortlisted: Design
D&AD Shortlisted: Art Direction
D&AD Shortlisted: Spatial Design

Slavery still exists, right here in Australia.

Didn’t know? Most people don’t. So we decided to get the message out through a unique brand experience to put Anti-slavery Australia into the public eye.

The Human Mart presents a simple metaphor with a sobering message:
Human beings are being bought and sold callously, like products.

We designed a store full of products and posters, honing the overall aesthetic and using engaging copy tell over 60 stories of modern slavery victims.

Slavery in Australia is hard to imagine, and even harder to spot.