UNAPOLOGETICALLY FOR WOMEN

with

Stella Insurance

Women make up over half of road users, and research shows that Australian women are statistically safer drivers.
Stella is a game-changing, purpose-driven car insurance brand that speaks directly to them.

We created a bold brand campaign that celebrates the idea of owning who you are in the face of societal pressures, expectations and criticisms.

Sticks and stones may break my windshield, but…